I started bringing in this cake to work, and it vanished within an hour! We have this thing called "Treat Day Fridays". I've pretty much made this into an any day is treat day. Lots of compliments. It's quick and easy. My kids love this cake out of the fridge. I have also froze the cake for race days as a treat on the hot summer days. It defrosts nicely. TIPS: I've made this in smaller pans before, and although it crowns, you can cover it with the frosting. If you're bringing this to a potluck, you can line the pan with foil and spray that with non-stick oil. To create a moist cake: cover the cake with foil when it comes out of the oven and cool.