Yummy as a spread on hot rolls or toast. Makes a great gift. Stores indefinitely in refrigerator. Indicative of man regions for ZWT especially those with citrus crops, pastries to top with fancy flavored butters and those countries who still observe TEA! France, Britain, etc... Note: This has a TON of sugar- thanks to fantastic reviewers I can offer this suggestion- start with 1/4 cup sugar (4Tbsp) - taste a bit and add more sugar to taste!