This is the BEST coffee cake ever. It has been around as long as I can remember. My Mom says back in 1966, my father used to go have coffee with his boss in a little coffee shop that served a coffee cake much like this one - he wanted her to figure out how to make it and this is what she came up with. Christmas is not christmas without it. My daughter makes it and takes it camping, it has gone fishing, we give it as gifts ... its just a family favorite. Its moist and easy to make.