No, no! Heaven's no not [that] kipper (herring)! This is Tasty Dish's version of Kipper the Dog's and Tiger's picnic sandwich (at least from what we've been able to ascertain) Kipper and Jake go on a picnic and Kipper eats cheese sandwich while Tiger's enjoys his jam sandwich..or something to that effect. Use your child's favorite type of cheese and bread and favorite jam flavor. We tried Tillamook cheddar cheese slice and Dave's Killer Bread 'Good Seed'-both made here in Oregon. Conveniently, my homemade strawberry jam I made back in July was a winning combination with the cheese and bread.