I recently bought a new Wilton 9x13 baking pan and this recipe was on the back of the cardboard insert. This is DH's favorite type of cake. It has a crispy/crunchy crust on the outside and almost a pound cake type texture on the inside. If you want to reduce the crispiness I would suggest lowering the temperature by 25 degrees and using the Wilton Bake Strips around the edge of your pan. We like it without frosting, but you can use whatever type of frosting you like.