This came from Good Morning America's feature on the "Cake Doctor". It was paired with some Red Velvet Cuppies, but I have a sensitivity to red food coloring. So, I posted the cuppies with a note about the food dye. I can eat it in small quantities, but otherwise....noooo thanks! I cannot wait for the holidays to get here so I can bake to the "sounds of the season" and give this stuff to some of my favorite people!