Less sugar and no artificial sweeteners- but still that nice authentic southern sweet tea. I grew up in Alabama and had sweet tea in my bottles as a baby. This is not as sweet as the tea that I grew up on with 2 cups of sugar in a half gallon, but it's still plenty sweet for me even with just 1/4 cup sugar. I used to make a sugar free version replacing the sugar with Splenda. Over time I developed an allergy to Splenda, so I started using sugar. Using 2 sweeteners helps avoid an after-taste.