My sister gave this to me many years ago, and I experiment with it.. I LOVE CHOCOLATE! I add the maple syrup, and usually i use organic flours (pastry flour and buckwheat misture which you can do also...makes it heartieer if you use 1/4 cup of buckwheat flour with 1 1/4 cups pastry flour, or regular alll purpose flour). If you do that you might need to add a bit more milk to get the right consistency. The recipe is my baseline, and I just go with it.... (sometimes I add 1/4 - 1/2 teaspoon cinnamon, for a hint of the exotic, but not obvious and overpowering). It is valentine's day today and I will be making them later tonight, serving them on special little plates with a paper doily (sp?) lining the plate. Add red sugar around each muffin atop the doioly for a very nice presentation!