Judge a cake by the list of ingredients. How can a cake be truly deeply rich chocolate with only a bit of cocoa? This cake has a depth of flavor that can only come when real chocolate is used in sizeable amounts. Use a higher quality chocolate to further heighten the flavor. This cake is VERY easy to make. Do NOT try to lighten up this cake...it needs the fat in the whole milk and butter to add to the moistness. I originally found this on Epicurious.com but have made a few changes for my own taste. I hope you enjoy this!