Combine all the ingredients in a bowl and mix with a fork.
Transfer to a jar, cover, and store away from heat and light.
The rub will keep for several months. Makes 1 cup.
To make a wet rub, add 3 tablespoons Worcestershire sauce and 3 tablespoons olive oil to the rub and stir to make a thick paste. Spread this mixture on the meat and marinate in the refrigerator for 1 hour before grilling.