greater number of swirls means a smaller bread to cinnamon-cocoa-sugar ratio, which, in turn, means a higher chance of sweet-spiciness in every bite and more opportunity to unpeel the bread (preferably, toasted and buttered) lobe by lobe, from the crisp outside to the feathery core. uses a special Double-Sprinkle, Fold-n'-Roll Technique™ to maximize the bread's height and swirl count. You'll fold the dough before you jelly-roll it, sprinkling in the filling at both points and thereby creating two concurrent circles that follow the same path Found on line at Food 52