I recently read in my newest issue of Cosmo that coffee helps reduce cellulite. I also read somewhere else that it is good in body scrubs and spas in Hawaii often use it. So I came up with this scrub thinking that it wouldn't be anything fantastic but I tell you what, it feels great. As soon as you rinse off your skin feels sooo much smoother. As for the reducing cellulite, I'm not sure. I've only been using it for a few days. Hopefully it works though!