This cake is versatile and you can substitute strawberry jam with marmalade or any other flavour of jam. You can use alcohol to flavour it or not. You can ice it or leave it plain. You can serve it as a Christmas fruit cake or use it to make a wedding cake. It does make enough cake to fill a set of three graduated wedding cake pans (7.5 in, 5.5 in, and a 4 in pan). Each cake is about 2 inches high and the total weight is about 11.5 lbs. If you cut it up for a wedding cake, it would probably serve anywhere from 100-150 people depending on how small you want the pieces to be.