Velveeta's Craveable Crowns & Cheese Pasta Comes with a Gold Spoon

Royal mac n’ cheese for a royal wedding celebration.

By Ethan L. Johns
May 16, 2018

Image: Kraft Heinz

As excited as us Yankee Doodle dandies are for the upcoming royal wedding in the land of the Queen, there sure hasn’t been very much macaroni stuck in hats.

That changed yesterday, when America’s favorite processed cheese (A.K.A. “liquid gold”) company, Velveeta, revealed its gift to the world on the occasion of the wedding between Prince Harry and Meghan Markle: macaroni and cheese crowns.

The “Crowns & Cheese” macaroni is a riff on Velveeta’s “Shells and Cheese.” It’s also the answer to that nagging question you’ve had in your mind as to what you should do with your life, now that the world’s most eligible bachelor is no longer a bachelor.

“Who wants to be a princess, when you can indulge in creamy Velveeta Crowns & Cheese and eat like a Queen,” the company asked in a statement. Jolly good question!

The gold foil box is available in limited quantities, and includes both a box of special crown-shaped pasta, as well as a box of regular shells. To top it all off, Velveeta is even throwing in a gold-plated spoon. Princesses (and princes, too) can claim their crowns online, or by tweeting using the hashtags #RoyallyTreatYourself and #VelveetaContest.

Now we’ve seen quite a bit over the past couple months when it comes to commemorative knick-knacks and tributary treats. And while a diamond-encrusted bottle of ranch dressing still seems to be the most outlandish, no other gift has made our mouths water as much as these Velveeta Shells & Cheese.

Whether you’re stumbling in from a long night or just feeling down, this mac n’ cheese is here to say, “you are royally awesome, and here’s some squishy, cheesy crowns to prove it.”

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About Ethan L. Johns

Ethan is the Food News Writer at Genius Kitchen. An expert on the Parisian bistrot, he likes bitters and salted butters, and is no fan of dessert unless it's made with fruit. His hobbies include reading up on the history of borscht and attempting to roll perfect couscous by hand. Twits & Instagram @EthanLJohns