These $100K Oscar Nominee Goodie Bags Are Filled with Food

Would you like a Jarritos soda with your conflict-free diamond necklace?

By Ethan L. Johns
March 01, 2018

Image: Ted Soqui/Corbis via Getty Images

As if an Oscar nomination wasn’t enough, the highest-profile film industry folks will be receiving a little something extra in preparation for this weekend’s award ceremony, and it might just knock you out of your chair.

Whether riding high or sulking home defeated, each nominee in the Best Actor and Actress, Best Supporting Actor and Actress, and Best Director categories at the 90th Academy Awards will receive a gift bag worth at least $100,000.

Six figures, zoinks! The gift bags (we’d like to see the size of those bags) are put together by bougie marketing company with bougie name, Distinctive Assets, according to USA Today. To the great annoyance of Oscar himself, the same company has been putting together swag bags for rich people for 16 years now—an act which prompted the Academy to file suit against Distinctive Assets, which rebranded its goodie bags as “Everyone Wins” gifts to avoid using trademarked names.

What exactly makes those bags so expensive, you’re probably wondering?

Well, first off there’s all this delicious sounding food, like edible jewelry from Chocolatines, Southern Wicked Lemonade’s lemonade moonshine, Mexican Jarritos soda, a Danish cookbook called Cook Yourself Happy, Rouge maple syrup and some Posh Pretzels. Then, of course, there are some Hydroxycut Organic weight loss supplements, because these A-listers obviously need them.

Alright, none of that is all that expensive in the grand scheme of things.

But how about a 12-night trip for two to Tanzania, from International Expeditions? Or a 7-day trip to Koloa Landing Resort in Poipu, Hawaii? Or a 24-carat gold facial? Or a Luxura Diamonds "conflict-free" necklace?

Not sure about you, but we’d be most psyched about the 18-minute phobia-relief session. Namely, a phobia about all the gift taxes we would have to pay out if we had one of these “free” gift bags dropped at our door.

The 90th Academy Awards will be broadcast on March 4th at 8 p.m., EST, on ABC.

Not sure what to eat while you watch? Boy, have we got just the feast for you.

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About Ethan L. Johns

Ethan is the Food News Writer at Genius Kitchen. An expert on the Parisian bistrot, he likes bitters and salted butters, and is no fan of dessert unless it's made with fruit. His hobbies include reading up on the history of borscht and attempting to roll perfect couscous by hand. Twits & Instagram @EthanLJohns