Super Mario Cereal Lets You Eat Video Games for Breakfast

This one’s for you, foodie gamers.

By Ethan L. Johns
November 30, 2017

Image: Nintendo

The world’s favorite pixelated plumber is back, and this time he’s not jumping around. Not like he’d be able to anyway, since he’s about to find himself between your molars. Mamma mia!

That’s right, Mario’s making his way onto grocery store shelves through a partnership with Nintendo and Kellogg’s. Limited-edition Super Mario Cereal will be available as early as December 11th, according to a press release. Like Lucky Charms (no, like, exactly like Lucky Charms), the cereal features “a blast of berry flavor in every box,” as well as star-shaped oat cereal and red, yellow and green “power-up” marshmallows.

But unlike Lucky Charms, Super Mario Cereal is so much more than just your average cereal. That’s because it comes with high-tech digital hardware built right in to the box. While playing Super Mario Odyssey on a Nintendo Switch console, users can simply tap their device to the box. Once they do so, they will be awarded bonuses in the game, such as gold coins or a heart, which restore some of the player’s health in the game.

“This powered-up partnership with Kellogg’s is another exciting way for us to expand the Nintendo brand in unique and creative ways,” said Tom Prata, Senior VP of Strategic Initiatives at Nintendo. “We are always looking for new opportunities to bring smiles to people of all ages, and this is a fun way to kick off the day.”

No need to spend a quiet moment of solitude while munching on your marshmallows; now you can play video games all day long!

Or, try earning those calories by turning your cereal into something truly spectacular. Now that’s what we call a morning power-up.

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About Ethan L. Johns

Ethan is the Food News Writer at Genius Kitchen. An expert on the Parisian bistrot, he likes bitters and salted butters, and is no fan of dessert unless it's made with fruit. His hobbies include reading up on the history of borscht and attempting to roll perfect couscous by hand. Twits & Instagram @EthanLJohns