Starbucks Holiday Cups Have Landed

Grab a crayon; they’re designed for your coloring pleasure.

By Ethan L. Johns
November 01, 2017

Halloween is over, which seems to mean that the race to decorate for the holiday season is here. Seven a.m. on the first of November in New York City sees employees hard at work on business window displays. Goodbye to pumpkins; hello to pine trees, glass bulbs and, of course, Starbucks holiday cups.

The 2017 holiday cup, unveiled this morning, features line drawings of wrapped gift boxes, snowflakes, doves and pine trees hung with bulbs and topped with a star. It’s got splashes of red and green, but in an Instagram-friendly move, the majority is white. Customers can create their very own works of art and color the cup as they please. The cardboard sleeve invites coffee addicts to “Give Good,” and Starbucks makes 17 suggestions as to how you might go about giving good on their website (we’re in love with number 17).

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The arrival of the red Starbucks winter cup has marked the start of holiday season since 1997. With the exception of last year’s limited-run, green “Community” cup, all of the company’s seasonal coffee chalices have been red. After two fairly controversial years of holiday cups—in 2015, a portion of the population was outraged by a minimalist red cup, believing it to be an affront to Christmas, while 2016’s green cup was intended to promote unity during the divisive election—this year’s cup seems to be the coffee chain’s return to a simple, non-controversial holiday design.

Not satisfied with this year’s cup? Take a Sharpie and color it all red. Or Green. Or purple or blue or black. They say that coloring books are a great way to explore those feelings and reconcile any emotional conflicts you might be feeling, so why wouldn’t a coloring cup do the trick?

Love the cup? Share your custom works of art with us using #GeniusKitchen.

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About Ethan L. Johns

Ethan is the Food News Writer at Genius Kitchen. An expert on the Parisian bistrot, he likes bitters and salted butters, and is no fan of dessert unless it's made with fruit. His hobbies include reading up on the history of borscht and attempting to roll perfect couscous by hand. Twits & Instagram @EthanLJohns