Reese’s Discontinuation Rumors Swirl

No, you don’t have to start stockpiling Peanut Butter Cups.

By Ethan L. Johns
September 22, 2017

Image: Julia Ewan/TWP via Getty Images

The news spread like wildfire in September: Reese’s Peanut Butter Cups, discontinued?! Baffled consumers cried out in dismay and anger, wondering if it could really be true. Reese’s swooped in shortly thereafter to save the day: the discontinuation story was nothing but a rumor.

With the present-day saturation of the media landscape, it’s no surprise that “fake news” has spread to the food world. (Sad! By the way, we have the best Peanut Butter Cups. Just tremendous.) Originating on a nefarious hoax factory of a website called, which allows users to “Prank your friends!”, the rumor gained enough traction to be commented on by Snopes, the hearsay-busting site.

The story eventually prompted a comment from Hershey’s itself, which commented to the Associated Press, “the only people removing Reese's products from shelves are consumers, who are taking them home to eat."

The relief was palpable. Wrote one Twitter user, “Nothing has toyed with my emotions more than hearing Reese’s was discontinuing the peanut butter cup.. thank God that was fake news.”

One thing is for sure, those affected by the Reese’s scare will certainly not be taking Peanut Butter Cups for granted this Halloween.

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About Ethan L. Johns

Ethan is the Food News Writer at Genius Kitchen. An expert on the Parisian bistrot, he likes bitters and salted butters, and is no fan of dessert unless it's made with fruit. His hobbies include reading up on the history of borscht and attempting to roll perfect couscous by hand. Twits & Instagram @EthanLJohns