Elon Musk May Be Starting His Own Candy Company

The Tesla CEO has been known to follow through on his jests.

By Ethan L. Johns
May 07, 2018

Image: Monty Brinton/CBS via Getty Images

If you’ve read the headline and are asking yourself, why the CEO of an electric car company would start a candy business, then we have one word for you: flamethrower.

In an indirect exchange with investor and Berkshire Hathaway CEO Warren Buffett, Elon Musk announced on Saturday that he is “super super serious” about starting a candy company.

The business “announcement” was inspired by a disagreement between the two billionaires over a claim that Musk made in a Tesla earnings call, that economic “moats” (a term coined by Buffett, which basically indicates a competitive advantage that one business has over others) are less important than the speed of innovation. More specifically, he called them “lame.”

Buffett rebuffed Musk’s claim at the Berkshire Hathaway shareholder meeting on Saturday, saying, “I don’t think [Musk would] want to take us on in candy.” The company owns the old-school See’s Candies.

Musk quickly fired back before continuing on a rant that spanned six hours.

“I’m starting a candy company & it’s going to be amazing,” he wrote on Twitter.

“Then I’m going to build a moat & fill it [with] candy. Warren B will not be able to resist investing! Berkshire Hathaway kryptonite,” he continued.

Musk’s seemingly random business plans have, in the past, actually turned into real things, most notably in January, when his tunnel-digging company, The Boring Company, released a limited run of 20,000 branded flamethrowers. The flamethrowers were announced cryptically, in a seemingly-joking series of teaser tweets following the sale of Boring Co. hats. They sold out in less than a week.

So whether or not Musk actually intends to start a candy company, the key is to never underestimate the man’s random claims. And until the candy business actually comes to fruition, keep an eye out for Musk’s cyborg dragon.

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About Ethan L. Johns

Ethan is the Food News Writer at Genius Kitchen. An expert on the Parisian bistrot, he likes bitters and salted butters, and is no fan of dessert unless it's made with fruit. His hobbies include reading up on the history of borscht and attempting to roll perfect couscous by hand. Twits & Instagram @EthanLJohns