'Bacoin' Is the New Cryptocurrency from Oscar Mayer

The luncheon meat company’s new digital currency can be cashed in for real bacon.

By Ethan L. Johns
May 01, 2018

Image: Oscar Mayer

Playing with Bitcoin might involve a good deal of financial risk, so if you want to start your cryptocurrency investment exploits with something a bit more fatty, Oscar Mayer might have just the thing for you.

On Tuesday, the luncheon meats company joined the coin rush by announcing the launch of a brand new “cryptocurrency” that it is calling “Bacoin.” Tied to the “gold standard of Oscar Mayer bacon,” Bacoin can be mined, tracked and traded in for real packs of bacon.

The Bacoin scheme is really just an intricate contest with a greasy giveaway, that Oscar Mayer fans can unlock by registering for an account to “mine” the currency. Users can then track the fluctuating price of Bacoin—its value is measured in slices of Oscar Mayer bacon—and cash out for packs of bacon while the getting is good.

The value of Bacoin is boosted when the news gets spread on social media, so if you’re holding Bacoin, time to launch some tweetstorms.

Bacoin is not Oscar Mayer’s first foray into the innovation space; it has also created a dating app for bacon lovers and a fragrant bacon alarm clock. The company was not, however, the innovator behind the bacon, egg and cheese shower combo. We can’t come up with the winning products all the time.

So if you want to get rich (and fat) quick, put all your resources into Bacoin. If it’s anywhere near as good as real bacon, this could be the future.

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About Ethan L. Johns

Ethan is the Food News Writer at Genius Kitchen. An expert on the Parisian bistrot, he likes bitters and salted butters, and is no fan of dessert unless it's made with fruit. His hobbies include reading up on the history of borscht and attempting to roll perfect couscous by hand. Twits & Instagram @EthanLJohns