Arby's Released a Computer Font, and It's Saucy AF

No, actually; that’s what it’s called.

By Ethan L. Johns
May 30, 2018

Here at Genius Kitchen, we once tried to create a 404 error message using black coffee. Turns out, we should have tried with barbecue sauce.

In fact, if we had waited until now, we wouldn’t have even needed to get our hands dirty, because Arby’s now offers its very own computer typeface that was designed using its very own sauce packets. The name of this masterwork? “Saucy_AF.”

In a tweet sent out earlier this month, Arby’s shared a video detailing the gimmicky technology behind their font. Some real designer actually sat down and spelled out the alphabet using sauce packets (sadly, it wasn’t Horsey Sauce). Then, that alphabet was photographed and the shimmers of light on the surface were used to create contrast. All of this added up to the font you see below. Pretty neat, huh?

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“Whatever you’re saying, say it in sauce,” the promotional sample image reads. We can just picture ourselves writing an entire novel with it. Switch the font color to oxblood and you’ve got yourself a bit of artistic realism, right there.

Saucy_AF is available to download for free on the Arby’s website, if you feel so inclined to nestle that bad boy in between your favorite sans-serif and the classic Times New Roman.

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About Ethan L. Johns

Ethan is the Food News Writer at Genius Kitchen. An expert on the Parisian bistrot, he likes bitters and salted butters, and is no fan of dessert unless it's made with fruit. His hobbies include reading up on the history of borscht and attempting to roll perfect couscous by hand. Twits & Instagram @EthanLJohns