All-Pink Starbursts Return, This Time with a Clothing Line

The collection was designed by “Project Runway” winner Erin Robertson.

By Ethan L. Johns
April 19, 2018

Image: Mars, Inc.

The pink Starburst is strawberry-flavored, and let’s face it, it’s probably your favorite. So would you be ok if somebody called you a “pink Starburst”? Oh heck, why not.

Starburst all-pink packs are back again for another limited go-round, and this year they’ve got a special line of pink swag to match—designed by none other than Project Runway Season 15 winner Erin Robertson.

The clothing line ranges from scarves to jackets, with the random pink neon sign thrown in the mix for a casual $650. Each item features the phrase, “I am a pink Starburst,” which apparently means that the wearer considers themself to be a small cube of corn syrup. Just kidding, it’s actually a meme that addresses the superiority of the strawberry candy (“Never let anyone treat you like a yellow Starburst. You are a pink Starburst.”).

Robertson provided insight into her own inspiration for the millennial pink collection:

“When I think of pink Starburst, I think of living my best life,” she said in a release. “I've always loved pink Starburst, so I was inspired to create a line that makes you feel fierce, but playful.”

Fierce indeed. Pink-obsessed candy fans can also find sweatshirts and t-shirts on the website, available while supplies last. Pink Starburst is now available in stores nationwide, and can be found in 14-ounce bags, 41-ounce pouches and 2.07-ounce sticks.

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About Ethan L. Johns

Ethan is the Food News Writer at Genius Kitchen. An expert on the Parisian bistrot, he likes bitters and salted butters, and is no fan of dessert unless it's made with fruit. His hobbies include reading up on the history of borscht and attempting to roll perfect couscous by hand. Twits & Instagram @EthanLJohns