In medium bowl, measure baking mix. Cut in cream cheese and butter until mixture is crumbly. Stir in milk. Turn dough onto lightly floured surface and knead 10-12 times. Roll dough into a 12x9 rectangle. Turn onto prepared baking sheet. Spread jam lengthwise down center 1/3 of dough. Make 2-inch cuts at 1-inch intervals on long sides. Fold strips over filling.
Bake in center of preheated oven 12-15 minutes or until lightly browned.
Combine all glaze ingredients, add enough milk for desired drizzling consistency. Drizzle over coffee cake.