Named by my kids because the cream cheese turns the tomato sauce kind of pink. This is a very simple but very yummy dish, especially for kids. I recommend that you make this at least once just the way it is and try it before you add any kind of spices. It's the simplicity that makes this recipe good. I have tried adding oregano and other spices, but I still like the original better. I see it like macaroni and cheese--you can doctor it up in a thousand ways, but in the end, the best is just the macaroni and the cheese.