In a bowl, combine butter, honey and cinnamon. Pour into a greased 13-in. x 9-in. x 2-in. baking pan; spread to coat the bottom of pan. In a shallow bowl, beat the eggs, orange juice and salt if desired. Dip bread into egg mixture and place in the prepared pan.
Bake at 400 F for 15-20 minutes or until golden brown. Invert onto a serving platter; serve with honey if desired.