Combine 2 rolls together and roll into a 24-inch rope. Fold rope in half. Pinch loose ends together to form the pointed bottom of the heart. Bring folded end together and twist 2-3 times. Place it between the two sides to form the heart.
Follow above steps to make as many hearts as desired. Brush with melted butter. Cover with plastic wrap and let rise 20-30 minutes. Remove wrap and bake at 350°F 10-15 minutes. Remove from oven and cool slightly. Brush again with butter and sprinkle with coarse salt.