This is a copycat version of the famous Gebhardts Chili Powder. Your chili powder may taste a little bit different than Gebhardts (if you have bought it and know how it tastes) it depends on the potency of the ingrediates you buy. I have found around here that the Freds Dollar store spices are very potent. And better than the high namebrand stuff you pay 4x the money for. Hope you enjoy!!