This cake is a deep dark brown. It is so easy and comes out perfect everytime. When I moved to Israel, I gave Elyse cake decorating lessons and she shared this recipe with me. It is the only chocolate cake recipe I use. It is so easy, my husband (who can barely microwave a hot dog) made this for me and it turned out great. This is the perfect base if you are going to ice/decorate it. Just put it in the freezer overnight first and the icing spread beautifully. Just as easy as Duncan Hines and much cheaper too.