Preheat oven to 375 degrees. Coat baking sheet with nonstick cooking spray.
Mix everything but the crescent rolls in a medium bowl.
Unroll the crescent roll dough. Mine usually comes in a rectangle that I have to break apart to make the crescent shapes. Don't do that! Leave it rectangular. If yours is different, just shape it into a rectangle.
Spread the broccoli mixture over the dough, leaving just 1/2 an inch free on one of the long sides.
Roll the dough up like a cinnamon roll starting with the long side you left empty. Pinch the dough together at the end to seal the seams. Place the seam side down on the baking sheet.