Found this in Cotton Country Collection by The Monroe Louisiana Junior Charity League that my DB and DSIL gave me for Christmas in 1981. I started using the Hershey's Special Dark Cocoa a few years ago with rave results. Its this chocoholic's dream cake. It is incredibly moist and rich, as well as easy. I use a disposible pan and take this to potlucks all the time. You can also mix in a bowl with the same results. (If you use the frosting recipe make sure you use whole milk, I made the mistake of using skim once and it came out so thin that even twice the amount of sugar would thicken it and it was too sweet after that to eat.I had to scrape it off and add more cocoa.)