Betty Crocker Coffee Cake Circa 1973

"A great coffee cake that does not require any special ingredients you would have to run to the store for-every ingredient should be a pantry staple. This coffee cake is easy to make, plus moist and rich with with a simple cinnamon topping."
photo by Jennifer H. photo by Jennifer H.
photo by Jennifer H.
photo by RossGill photo by RossGill
Ready In:
16 slices




  • Preheat oven to 350.
  • Combine oil, eggs and milk in a medium bowl. Mix dry ingredients in large bowl.
  • Mix wet ingredients into the flour mixture until combined.
  • Spread batter into a sprayed 9 x 13 baking pan. Combine topping ingredients and sprinkle over batter.
  • Bake for 35 minutes. Let cool about 15 minutes before eating.

Questions & Replies

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  1. Denise M.
    I can't wait to try this! My husband was telling me how much he missed this recipe that his mother made for him when he was a child. I searched and found it and am going to surprise him with it this week! I also found a handwritten notation somewhere that said to add vanilla, but it didn't say how much. Any ideas?
  2. dtsjguy
    If I cut this recipe in 1/2 (there are only two of us, so we don't need 16 slices), do I still bake for the same amount of time? Thanks!
  3. josette.gonzalez68
    Why can't I print this, I need to put it in the recipe book me and my babies made for us?
  4. Just P.
    We love this recipe at altitudes in areas like Phoenix Az and Kansas but we now live at around 6200 feet above sea level and the recipe needs adjusting. Does anyone have suggestions for how much more flour or other ingredients to adjust for the cake to turn out right. We made it yesterday here and the center did not puff up. The cake was gooey as if it was undone.


  1. aileensherrodd
    I made this all the time when my sons were growing up. Everyone, including their friends loved it. They are grown with children, and still request it. I was really glad to see the recipe here. The original called for shortening, but I'm glad to see you're using oil. The original also had you put half the batter in pan, topped with half the topping, then the rest with the topping. I like to make a little more topping than it calls for. Last time I made It for the family, my son sent a photo of it to his childhood friend who was crazy about it, then his friend wanted the recipe so his wife could make it. It's in the oven now, (visiting my son) smells delicious!
  2. Rebecca S.
    I have made this recipe for 30 years. It is the best and easiest coffee cake you can find. SO delicious! A must try and it will be a favorite of yours, too!
  3. dexie56
    Love this recipe. My Betty Crocker book from the 70’s went missing after many House moves. This coffee cake was always a hit on card night.
  4. josette.gonzalez68
    Omg my book was stolen ?? a very long time ago, I searched high, and low. I never found that one again, 1st time I made this was 33 yrs ago in Germany, my son was almost a year, every Wednesday, the military wives I met, come over with different stuff but I was the one they ask to always make the same coffee cake. My my 2 babies are going to freak out.



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