From a full page Pillsbury Flour magazine ad! circa 1945: No Kneading! Work, Time cut in half! . . . this exciting new Pillsbury way EASY, FAST and FUN TO BAKE! A NEW, RICH TASTY BREAD NOW! With this startling ANN PILLSBURY recipe, tested and proved for use with PILLSBURY’S BEST Enriched FLOUR, you cut bread-making time by as much as three hours! A new way to make rich loaves, bread sticks, rolls, party breads, coffee cakes . . . bake bread you’ll be proud to put on the table–golden-textured, crispy-crusted, good. Be among the first to try it! And remember . . . whatever you bake, whenever you bake–you bake your best with Pillsbury’s Best! This is Verbatim from the old recipe card BUT I did decrease the salt ( the recipe said 2Tb which seemed like way too much).