Todrick Hall & Cheetos Create Dance for US Olympic Curling Team

Football stars Vernon Davis and LaDainian Tomlinson contribute touchdown celebration expertise.

By Ethan L. Johns
January 11, 2018

Image: Frito-Lay

What do curlers do to celebrate a solid sweep or a well-tossed hammer? Hands way up in the air for victory? A subdued, classy fist pump?

If Cheetos has anything to say about it, they’ll be doing a brand-spankin’-new victory dance called “The Curl,” which was brought to life in music video form on Tuesday as both an endorsement of the US Olympic Curling team, which the brand is sponsoring, and an advertisement for its new, limited-edition Winter White Cheddar Cheetos.

To dream up a touchdown-style dance move that would put the US Curling team in the Pantheon of epic sports celebrations, Cheetos hired singer-dancer-actor-YouTube star extraordinaire Todrick Hall. Joining him in the video are two football players who know a thing or two about the art of the touchdown celebration—Vernon Davis and LaDainian Tomlinson.

Set to the tune of “Teach Me How to Dougie”—the viral dance of yesteryear—the ”Teach Me How to Curl” video features plenty of slippery dance moves, a number of curling brooms and a whole lot of cheesy Cheetos snacks.

get the Food.com app.

Watch on your iPhone, iPad, Apple TV, Android, Roku, or Fire TV.

Learn More

Those snacks are the Winter White Cheddar Cheetos, which will be available to purchase starting February 12th.

"The Cheetos brand prides itself on adding a little mischievous flare to whatever we do, whether it's supporting a sports organization or opening a new restaurant,” said Frito-Lay Senior Marketing Director Ryan Matiyow. “We hope our fans join us this winter by getting behind 'The Curl,' and supporting USA Curling."

With the 2018 Winter Olympics beginning on February 9th, one can only hope that we’ll be seeing plenty of celebratory “Curls” out on the ice.

Still hungry? Follow Genius Kitchen on Facebook, Instagram and Twitter for even more fresh food news, served daily. Use #GeniusKitchen to let us know what you're sharing!
 

About Ethan L. Johns

Ethan is the Food News Writer at Genius Kitchen. An expert on the Parisian bistrot, he likes bitters and salted butters, and is no fan of dessert unless it's made with fruit. His hobbies include reading up on the history of borscht and attempting to roll perfect couscous by hand. Twits & Instagram @EthanLJohns