The McVegan is Here to Stay
McDonald’s vegan sandwich will become a permanent menu item at restaurants in Finland and Sweden.
Image: McDonald's
In October, it was revealed that McDonald’s was doing something highly out-of-the-ordinary. Departing from their winning formula of meat sandwiches, they began testing decidedly non-meaty sandwiches in Tampere, Finland. As it turns out, the animal-free, millennial-friendly move paid off.
In a statement released on Tuesday, the company announced that it would be making its McVegan sandwich a permanent menu item in Finland. Not only that, but it announced that the sandwich would also be introduced to Swedish franchises. Nordic customers will be able to taste the McVegan in the two countries beginning December 28th.
“The test in Finland blew all the expectations out of the water” said Staffan Ekstam, the Head Food Strategist at McDonald’s in Sweden, to Business Insider.
Europeans and Americans shouldn’t hold their breath for now; representatives were hesitant to confirm whether or not it would become a product offered around the globe. Yet, with alternative, cruelty-free, environmentally-aware diets soaring in popularity, it’s hard to believe that the McVegan could remain Scandinavia’s little secret.
The vegan patty itself is produced in Sweden by a vegan food company called Anamma, which reportedly experimented with over 100 recipes before settling on the one which is now used to make the McVegan. It is soy-based and comes topped with an egg-free signature sauce, called “McFeast.” A Swedish McVegan meal will cost about the same as a Swedish Big Mac sandwich (without the meal): $5.80.
If the McVegan takes off, we certainly would like the opportunity to pass judgment over here in the States. And we can certainly think of at least one person who would appreciate it if they gave vegan McNuggets a shot.
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