Starbucks Crashes the Protein Business with Blended Cold Brew

The newest wellness trend has its moment on the SBUX stage.

By Ethan L. Johns
August 14, 2018

Image: Starbucks

Look out, Bulletproof Coffee; a new macronutrient is ready to take center stage in the nation’s favorite caffeinated beverage.

On Tuesday, Starbucks took the plunge by releasing a brand-new line of “Protein Blended Cold Brew” coffees to meet demand for the hottest wellness ingredient of the moment: pea and brown rice protein powder.

The new drinks, which feature the coffee chain’s popular cold brew coffee mixed with plant-based protein powder, can be customized however you like, but Starbucks has created two to get you started.

First, the “Almond Protein Blended Cold Brew” starts with cold brew coffee, almond milk and protein powder. It then gets blitzed in a blender along with peanut butter, “Banana Date Fruit Blend” and ice for a rich mouthfeel that provides about 12 grams of protein.

Then there’s the “Cacao Protein Blended Cold Brew” which is made with coffee, coconut milk and protein powder, plus cacao powder, “Banana Date Fruit Blend” and ice. It has 10 grams of protein.

If you think you’ve got a better recipe, pay a little extra to add a banana instead of the fruit blend, or have your barista add extra protein. Feel free to add one or two shots of espresso if you really need a wake-up call.

The plant-based protein powder option are available for a limited time, so if you’re interested in switching up your morning routine, give it a shot while you can.


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About Ethan L. Johns

Ethan is the Food News Writer at Genius Kitchen. An expert on the Parisian bistrot, he likes bitters and salted butters, and is no fan of dessert unless it's made with fruit. His hobbies include reading up on the history of borscht and attempting to roll perfect couscous by hand. Twits & Instagram @EthanLJohns