PepsiCo Canada Launches Ketchup Dorito Clothing Line

Because Canadians love their ketchup chips.

By Ethan L. Johns
January 23, 2018

Image: CNW Group/PepsiCo Foods Canada

Canadians may believe that they created the doughnut at Tim Horton’s, but when it comes to origin stories, they most definitely own the ketchup-flavored potato chip.

On Tuesday, PepsiCo Canada announced that Ketchup-flavored Doritos would soon be returning to shelves in the Great White North. Beginning on January 31st, and continuing over the next five Wednesdays, the brand will be marking the occasion by releasing an entire line of street apparel, ranging from shirts to duffle bags.

On the 31st, fans will be able to wear Doritos loud and proud on their heads with a Doritos Ketchup snapback hat (CAD $30). Then, on February 7th, the brand will drop an embroidered crewneck (CAD $65). On the 14th, it’s a satin, varsity-style jacket (CAD $145). Two killer tees, one with a Dorito-triangular pocket and another with chips on the sleeve will be available on the 21st (each CAD $35). Finally, to store it all, fans will be able to get their hands on a red Doritos Ketchup duffle, available on the 28th (CAD $50).

"This capsule collection taps into our fans' love for Doritos Ketchup chips and gives them a way to show their love for the flavour…quite literally…on their sleeve," said Shereen Yasseen, Senior Director of Marketing at PepsiCo Canada.

What’s up with the ketchup chips, anyways? Well, it’s not like we haven’t seen weirder things here in the States (lookin’ at you, Wavy Mango Salsa Lay’s). The ketchup chip was an 80s invention, initially released in Canada by Hostess. Over the years, it spread, but not so much as to achieve any measure of success in the US.

“The beauty of Lay’s ketchup chips is that they don’t taste at all like actual ketchup: They taste like ketchup’s component parts, without the wet,” wrote Chris Nuttall-Smith for The Takeaway. “You get the slap of vinegar and citric acid, the sweet, synapse-twerking pull of cooked tomatoes and sugar, the crunch of deep-fried potato starch, and all the lip-sticking salt of a Dead Sea skinny dip.”

Well, when you put it like that… Maybe these things merit their own clothing line after all.

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About Ethan L. Johns

Ethan is the Food News Writer at Genius Kitchen. An expert on the Parisian bistrot, he likes bitters and salted butters, and is no fan of dessert unless it's made with fruit. His hobbies include reading up on the history of borscht and attempting to roll perfect couscous by hand. Twits & Instagram @EthanLJohns