Peanut M&M’s Now Come Coated in White Chocolate

A creamy version of the fan-favorite will be available later this year.

By Ethan L. Johns
May 18, 2018

Image: Mars Inc.

Ready for a candy revolution?

In a why-didn’t-they-think-of-this-sooner move, the world’s favorite peanut candies are getting a white chocolate makeover. On Friday, M&M’s announced the release of new White Chocolate Peanut M&M’s, which embraces what parent company Mars Inc. says is a “growing demand for white chocolate.”

The little confections will feature the same candy shell and peanut core as regular Peanut M&M’s, but the milk chocolate that enrobes the peanut will be replaced by creamy white chocolate.

“In response [to rising demand for white chocolate], we introduced M&M's White Chocolate last year to excite and delight not only our M&M'S fans, but all chocolate lovers,” said Allison Miazga-Bedrick, brand director for M&M's, in a statement. “We were amazed to see the positive response and we're thrilled to now add white chocolate to a fan favorite variety, peanut.”

White Chocolate Peanut M&M’s will be available in three different sizes—for sharers and for hoarders—starting in the fall.

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About Ethan L. Johns

Ethan is the Food News Writer at Genius Kitchen. An expert on the Parisian bistrot, he likes bitters and salted butters, and is no fan of dessert unless it's made with fruit. His hobbies include reading up on the history of borscht and attempting to roll perfect couscous by hand. Twits & Instagram @EthanLJohns