McDonald's Revisits the '90s with Throwback Goodies

Branded apparel and accessories with retro burger vibes.

By Ethan L. Johns
July 16, 2018

Image: McDonald’s

The dream of the ‘90s is alive at McDonald’s.

The rising tide of late-century nostalgia has reached the world’s most pervasive burger joint, as McDonald’s ramps up for its very own “McDelivery Day” on July 19th.

The Golden Arches takes on the likes of KFC and Starburst with its new line of clothing and accessories, which take retro designs of the 1990s and modify them for millennial tastes.

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Like to wear your burgers on your sleeve? Perhaps the “Classic” McDonald’s t-shirt is your speed. Need to prop your phone up while chowing down on a Big Mac? Get a load of the McDonald’s PopSocket phone accessory.

If you like to stick your feet into those iconic red cardboard containers, try a pair of french fry socks. Or slip into something a bit more comfortable—by that we mean into a Mickey D’s denim jacket.

And, of course, no throwback clothing line would be complete without a fanny pack, so strap that bad boy on and shake that strap.

McDelivery Day is the chain’s opportunity to publicize its partnership with UberEats, which allows burger lovers to order their fast food from the comfort of their own homes. Customers simply have to use the UberEats app to locate a delivery-friendly McDonald’s location, then add some swag to their food order.

Let greasy nostalgia ring.

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About Ethan L. Johns

Ethan is the Food News Writer at Genius Kitchen. An expert on the Parisian bistrot, he likes bitters and salted butters, and is no fan of dessert unless it's made with fruit. His hobbies include reading up on the history of borscht and attempting to roll perfect couscous by hand. Twits & Instagram @EthanLJohns