Zuck Joins the Philly Cheesesteak Wars

Facebook CEO Mark Zuckerberg gets a “Whiz wit’” at iconic sandwich shop.

By Ethan L. Johns
September 26, 2017

Image: Mark Zuckerberg/Facebook

Pat’s or Geno’s? Such is the decision one must make when entering the world of the Philly cheesesteak. On Sunday, Mark Zuckerberg, founder and CEO of Facebook, picked his camp by choosing the former.

In a photo posted to Facebook (I mean, where else would it have been posted), the Silicon Valley billionaire can be seen, from behind, leaning on the counter at Pat’s. He wrote, “Traveled all the way to Philadelphia for the best cheesesteak in the land.”

According to Philly.com, Zuckerberg rolled up in a limo with his posse and ordered six cheesesteaks, using the proper ordering technique for a sandwich with Cheez Whiz and fried onions: “Wiz wit’.” His order total was $66.

Choosing the best of any food is a tricky task, and claims of culinary invention can remain heated for generations (just look at the humble falafel ball). The rivalry between Philadelphia institutions Pat’s and Geno’s—both 24-hour sub shops (or hoagie shops, as they’re called in Philly)—has been alive and kicking since the 1966 founding of Geno’s Steaks (Pat’s King of Steaks was the original, opened in 1930). Some claim that the two spots don’t even make the best sandwiches in the city (Jim’s Steaks, Tony Luke’s and Johnny’s Hots all have their proponents). But there’s no question that they are the most famous among visitors.

So far nobody has threatened to boycott Zuckerberg’s social media site over the endorsement, but if it happened we can’t say that we’d be surprised.

Want to make your own Philly cheesesteak? GK’s got the recipes.

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About Ethan L. Johns

Ethan is the Food News Writer at Genius Kitchen. An expert on the Parisian bistrot, he likes bitters and salted butters, and is no fan of dessert unless it's made with fruit. His hobbies include reading up on the history of borscht and attempting to roll perfect couscous by hand. Twits & Instagram @EthanLJohns