Lululemon Brews a Beer for the Boston Marathon

Nothing like liquid refreshment after a long, hard run.

By Ethan L. Johns
April 03, 2018

Image: Lululemon

The state of the yoga culture is strong and basic. There’s goat yoga. There’s cat yoga. There’s even face yoga. Pretty soon there will be wine and paint yoga.

Over the past few years, Lululemon has been trying to make beer yoga a thing by canning signature beers for sweaty downward-doggers. Now, for the intense athletic pursuit that is the Boston Marathon, Lululemon will be offering a special beer just for runners, reports Food & Wine.

For the super-limited beer, Lululemon partnered with Boston-based Mystic Brewery to create the Run On Saison, which will be available in super-limited quantity at mile 26.2 of the Boston Marathon. The first 1,008 to cross the finish line will get a taste, while the other 25,000-or-so runners are SOL.

The Run On Saison apparently comes in at a crisp 4.3 percent ABV, so it’s not going to knock you on your butt after an intense workout. Lemon and pepper flavors refresh the tired soul and get it back on the road to recovery.

A little secret: the Lululemon beer is just a rebranded can containing Mystic’s Table Beer, so curious drinkers can visit the brewery’s tap room for a taste (what’s more, they’re canine-friendly and won’t card your pooch).

So if you’re fast enough to be running in Boston, cross that finish line, untie those Dunkin’ Donuts sneakers, then celebrate victory by cracking open a can of Run On. Then let the rest of us know what it feels like to be superhuman; we’ll be at the bar.

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About Ethan L. Johns

Ethan is the Food News Writer at Genius Kitchen. An expert on the Parisian bistrot, he likes bitters and salted butters, and is no fan of dessert unless it's made with fruit. His hobbies include reading up on the history of borscht and attempting to roll perfect couscous by hand. Twits & Instagram @EthanLJohns