Love Playing with Food? Jell-O Turns to Toys
With molds and gelatin cutters, the new product line encourages kids to create food sculpture.
Source images: Kraft Heinz
When you were growing up, didn’t your parents tell you not to play with food? Food is meant for eating, not playing, right?
Well, what a world it is we live in, because Jell-O has just unveiled a brand new line of “Play” products, which encourage kids to use their imagination by creating jiggy gelatin in all different shapes.
The lineup includes three different types of toys, including Lego-like brick molds that kids can use to stack and build. Cutters (not for cookies!) come in the shape of jungle animals and sea creatures. And “edible mud” pudding comes with stickers, so kids can decorate their chocolatey dessert with edible images of worms and grasshoppers.
Lamenting a statistic that shows “play time” to have decreased by 25 percent over the past few decades, Jell-O believes it can get kids and their parents to embrace their left brain.
“We want to inspire parents and kids to set their imagination free with a line of gelatin toys celebrating free play and fun,” said Kraft Heinz in a statement. “Jell-O Play is a toy you can eat. There are no rules to what you can make when you let your creativity out of your head, onto your plate, and into your mouth.”
So whether your inner child (or your actual child) wants to recreate a Mars rover or a jungle safari or a Mars jungle, all you have to do is mix it up, let it set, then start playing.
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