Look Out, Food Museums; The Rosé Mansion Is Coming to Party

It’s a pink paradise for both lovers of wine and lovers of a good photo opportunity.

By Ethan L. Johns
June 06, 2018

Image: Rosé Mansion

New York City has its fair share of mansions. Some—like the Henry Clay Frick House and the William Starr Miller House—have been converted into museums. Others are still lived in. But never before has there been a mansion so pink that it could put a unicorn into a coma.

Joining the ranks of the hyper-publicized Museum of Ice Cream and other interactive Insta-bait pop-ups, is the Rosé Mansion: a lifestyle masterwork of an event that celebrates the millennial pink byproduct of fermented grape juice.

The two-story Rosé Mansion, which is set to open its doors on July 12th, will feature 14 rooms filled with the promises of wine education, fun and, of course, plenty of photos. Visitors will be able to swing from a giant chandelier, hang out in a tub filled with rose petals and check out a secret garden. Think you’ve got what it takes to make a killer vino? You’ll even be able blend your very own batch.

But don’t start thinking that it’s all about the photos you’ll take of yourself having the greatest time anyone has ever had ever—the Rosé Mansion also offers a crash course in the “history, science, and economics” of pink wine.

Timed tickets to the pop-up start at $35 for happy hour sessions (from 2 p.m. to 4:30 p.m. on weekdays, except Tuesday) and max out at $45. For this, you’ll be able to spend an hour moving through the rooms, GoVino wine glass in hand as you taste eight different rosés wearing your collectible enamel pin. After you’re done seeing the rooms, spend as much time as you like at the bar, where you’ll be able to order snacks and drink rosé to your heart’s content.

The Rosé Mansion, located at 445 5th Avenue, will be open until October 7th. Order your tickets before June 17th and get them for the promotional price of $35, no matter what time you want to go.


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About Ethan L. Johns

Ethan is the Food News Writer at Genius Kitchen. An expert on the Parisian bistrot, he likes bitters and salted butters, and is no fan of dessert unless it's made with fruit. His hobbies include reading up on the history of borscht and attempting to roll perfect couscous by hand. Twits & Instagram @EthanLJohns