Kendall-Jackson Winery Petitions for a White Wine Emoji

Because chardonnay deserves a place in our group messages too.

By Ethan L. Johns
July 27, 2018

Image: Kendall-Jackson

How many times have you wanted to express your love for an over-oaked chardonnay with an emoji, only to remember that there is no emoji for white wine?

California winery Kendall-Jackson seeks to end the tyranny of the rouge with a proposed new white wine emoji, according to the Drinks Business.

The proposal, which was submitted to the Unicode Consortium this week, was a total of 15 pages in length, and urged the governing emoji body to encourage the further division of the world by letting them choose between the existing red wine emoji and a new white wine emoji.

It even went so far as to create a White Wine Emoji website to further its cause, which will be updated on August 2nd (two days before “National White Wine Day” on the 4th).

“This won't change the world,” the winery wrote on the website, “but it will free you from using the Red Wine Emoji when what you really want is your favorite glass of chardonnay, sauvignon blanc, or pinot grigio.”

Wait… People like pinot grigio?

Emojis have become a contentious topic in a day and age when many choose to express themselves with images, rather than words. Since emojis are meant to represent our thoughts, those that are difficult to identify with tend to spark discord. Case in point? A burger emoji that placed the cheese on the bottom.

For now, we’ll just have to wait, because new emojis won’t be released until 2019. Until then, Genius Kitchen sends you champagne emoji cheers.


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About Ethan L. Johns

Ethan is the Food News Writer at Genius Kitchen. An expert on the Parisian bistrot, he likes bitters and salted butters, and is no fan of dessert unless it's made with fruit. His hobbies include reading up on the history of borscht and attempting to roll perfect couscous by hand. Twits & Instagram @EthanLJohns