Is Tide Pod Pizza the Key to Fighting Tide Pod Consumption?

Put those pods in the laundry, not in your mouth.

By Ethan L. Johns
January 19, 2018

Image: Vinnie’s Pizzeria Brooklyn/Twitter

If you’ve been living under a rock for the past couple of weeks, you might not have heard of something called the “Tide Pod Challenge,” in which people eat a Tide laundry detergent pod and pray for viral video success. The problem with this is, as New England Patriot Rob Gronkowski has kindly reminded the world, the pods are one hundred percent not for eating.

To hammer this point home, folks in the food industry are starting to poke fun at the lunacy of the challenge by creating their own riffs on Tide Pod food. One such iteration that made waves this week was the “PIEd Pod” from Brooklyn-based Vinnie’s Pizzeria.

Following the virality of an actual Tide Pod pizza, Vinnie’s posted their human-friendly pizza squares, which are topped with colored cheese arranged to look like the detergent pods, to their social media accounts.

“Our Pied Pods (filled w/cheese and roni) have that bright, alluring colors that youths crave BUT are 100% edible and 100% not soap,” tweeted the restaurant on Thursday.

A similar post to the pizzeria’s Instagram page was removed by the site two times, seemingly following in the footsteps of YouTube, which has banned all non-news Tide Pod Challenge videos.

Vinnie’s is known for its punny pizza specials created by Sean Berthiaume, which include film-inspired pies like the “Jurassic Pork” and the “Slice Aquatic.”

Real food’s pushback doesn’t stop at pizza, though; Tide Pod designs have also been popping up on cappuccinos and on doughnuts.

No, the Tide Pod Oreos are not real. Kids these days.

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About Ethan L. Johns

Ethan is the Food News Writer at Genius Kitchen. An expert on the Parisian bistrot, he likes bitters and salted butters, and is no fan of dessert unless it's made with fruit. His hobbies include reading up on the history of borscht and attempting to roll perfect couscous by hand. Twits & Instagram @EthanLJohns