In Shocking Move, Florida Town Changes its Name to Miracle Whip

For Mayo, Florida, it was an emulsification made in heaven.

By Ethan L. Johns
August 27, 2018

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Image: Miracle Whip

What do you do when your town suddenly renames itself? In Florida, you celebrate with a barbecue.

At least that’s what happened last week when Mayo, Florida, attempted to surprise its residents—and the world—by renaming itself Miracle Whip, Florida.

The town of Mayo was offered somewhere between $15,000 and $25,000 by Kraft Heinz—owner of the Miracle Whip brand—to rename itself temporarily, according to the Associated Press. Since Miracle Whip is all about bashing traditional mayonnaise, the optics are perfect.

“Mayo is boring,” said a spokesperson addressing a crowd at the announcement in Mayo, Florida. “Are you guys boring?”

The crowd, naturally, replied that they were not.

Coming not long after IHOP successfully convinced the world that it was renaming itself “IHOB,” the town intended to both make a splash and raise funds for public works and improvement projects. It even went so far as to change the lettering on its water tower and street signs for the promotion.

Some residents, however, were not so amused.

“I’m from Mayo,” wrote resident Thomas W. Jackson in response to Miracle Whip’s video. “It’s a slap in the face of our great little town.”

How would you feel if your town was named for a low-fat sandwich spread?

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About Ethan L. Johns

Ethan is the Food News Writer at Genius Kitchen. An expert on the Parisian bistrot, he likes bitters and salted butters, and is no fan of dessert unless it's made with fruit. His hobbies include reading up on the history of borscht and attempting to roll perfect couscous by hand. Twits & Instagram @EthanLJohns