Hello Kitty Bubbly Arrives, Just in Time for the Holidays

Bat your paws at these shiny new bottles.

By Ethan L. Johns
December 06, 2017

Image: Hello Kitty Wines

If you’re a scenester or an anime nerd that never really grew out of your Hello Kitty phase, you probably already know that there’s a line of Hello Kitty-branded vino out there, just for you. Well, you’ve got a new reason to get excited, because that wine line is expanding.

Bat your paws at a shiny, pink, chromed-out bottle of special-edition sparkling rosé. It costs $39.95 and is supposedly excellent with sushi. Or try a brand-new Hello Kitty Pinot Noir, with hints of fresh black cherry and raspberry. That one will set you back $24.95. Catnip for humans? You’ll have to decide for yourself.

The Torti Winery in Lombardy has been making special vintages featuring the cartoon kitty-cat since 2007, when they were approached by employees at the Japanese Sanrio company—which owns Hello Kitty. The stuff was only available in Europe and Asia up until 2016, when it made its highly exclusive American debut (at first, there was only one restaurant in California that was selling it).

The Hello Kitty wines have since spread, and can now be purchased in 10 states and Washington, D.C., with six states being added in early 2018. You can buy them online, or in select stores (find your closest distributor here).

The two new wines join a regular rosé ($29.95), a white wine made from Pinot Noir ($24.95) and a sweet pink sparkling wine in a cute, heart-shaped bottle ($27.95) to round out the collection.

We know local is hot right now, but give us a bottle of Italian wine that has a Japanese cartoon cat on the label and we’ll be good to go. Just don’t bust out the laser pointer until after we’ve finished the bottle.

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About Ethan L. Johns

Ethan is the Food News Writer at Genius Kitchen. An expert on the Parisian bistrot, he likes bitters and salted butters, and is no fan of dessert unless it's made with fruit. His hobbies include reading up on the history of borscht and attempting to roll perfect couscous by hand. Twits & Instagram @EthanLJohns