Get a M&M Makeover at this New Pop-Up Candy Salon

You’ll have to book fast—it’s open for two days only.

By Ethan L. Johns
January 30, 2018

Image: Mars Wrigley Confectionery

Need a last-minute Valentine’s Day plan? You could just grab a drab old bar of chocolate. Or you could bring your date to a full-on candy salon and express your love with a Skittles-inspired manicure for her and a Snickers-inspired pedicure for him. Sounds pretty sweet, and it won’t even cost you a dime.

On February 13th and 14th, Mars Wrigley Confectionary is bringing all of its brands (we’re talking M&M’s, Skittles, Starburst, Twix, Altoids and more) to NYC for a super-limited pop-up salon. They’re calling it “Sweet ReTREAT,” because you’ll get to treat yo’self in more ways than just one. Even more of a treat? It’s all free.

Visitors will have the option to get hand-and-foot pampered, as manicurists paint the rainbow onto candy-shell lacquered fingernails. The colors—including “Groovy Grape Purple,” “Lovely Lime Green” and “Sunny Citrus Orange”—are inspired by Skittles and Starburst.

More concerned about the makeup before your big romantic Valentine’s Day dinner? Pop in for a free makeover at the Candy Counter Makeup Bar, where you can choose between the “Dove Chocolate Smokey Eye,” “Snickers Nougat Nude” or M&M’s red-lipped, green-eyed look.

Minty-fresh blowouts are on offer as well, inspired by Altoids and Extra chewing gum.

“Our beloved treats play a unique role in consumers lives,and we wanted to do something fun in tribute to our brand fans this Valentine’s Day,” said Mars Wrigley President Berta De Pablos-Barbier in a press release. “You don’t need a manicure or a blow-out every day, but it’s a nice way to treat yourself now and then—and we look at our products the same way. They’re not an everyday snack, but a treat to indulge in from time to time.”

So go ahead, indulge your taste buds and your toenails. But act fast—reservations are going quickly.

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About Ethan L. Johns

Ethan is the Food News Writer at Genius Kitchen. An expert on the Parisian bistrot, he likes bitters and salted butters, and is no fan of dessert unless it's made with fruit. His hobbies include reading up on the history of borscht and attempting to roll perfect couscous by hand. Twits & Instagram @EthanLJohns