Forget Vinyl, Kellogg’s Crafted an Album Made of Cereal

The playable snack features a new song from the boy band PRETTYMUCH.

By Ethan L. Johns
April 19, 2018

Image: Kellogg’s

Hey there, audiophiles; get ready because there’s a new medium in town. With vinyl sales surging, one new band has decided to buck the trends and go with something a little… sweeter.

For the occasion of the boy band PRETTYMUCH’s new single, “Hello,” Kellogg’s Frosted Flakes has created an edible chocolate-and-cereal record that actually plays on a turntable.

Yes, you read that correctly. Chocolate can now make music. The record is made with a crunchy core made out of Chocolate Frosted Flakes, which is then surrounded by layers of milk and dark chocolate. The surface layer is made using 3D printing, which imprints the grooves onto the chocolate. Plop a needle down on that bad boy and it really plays.

We in the Genius Kitchen office got to try the record out for ourselves, and were blown away by the fact that the chocolate surface could actually play music. It was almost like magic. Or just science or something.

PRETTYMUCH is a boy band signed to Simon Cowell’s label. The group’s single is, in addition to being available in chocolate form, available for download online. The music video features Tony the Tiger (naturally) and can be viewed on YouTube.

Want to get your hands on one of these mouth-friendly music storage devices? Stop by the Kellogg’s NYC Café on Friday to pick up yours for free. Better get there early, though, because these things are bound to spin right on out the door.

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About Ethan L. Johns

Ethan is the Food News Writer at Genius Kitchen. An expert on the Parisian bistrot, he likes bitters and salted butters, and is no fan of dessert unless it's made with fruit. His hobbies include reading up on the history of borscht and attempting to roll perfect couscous by hand. Twits & Instagram @EthanLJohns