For Californians, Jack in the Box Releases 'Merry Munchies Meals'
Merry munchies and a happy new year of legalization.
Image: Jack in the Box
Californians got an epic New Year’s present on January 1st, when new laws upended more than a century of marijuana prohibition. With various entrepreneurs lining up to take advantage of the newly legalized substance, the fast food burger and taco joint Jack in the Box is seizing the opportunity with an expertise that it may or may have not already possessed: curing the munchies.
Jack in the Box unveiled a preview of their “Merry Munchies Meal” back in December, but released more details in a statement this week. The box deal is a collaboration with Merry Jane, the digital media site that focuses on cannabis, which was founded by Snoop Dogg in 2015.
The “Munchie Meal” already existed as a part of Jack in the Box’s “Late Night Menu,” which is served between the hours of 9 p.m. and 5 a.m. The Merry version of the Munchies meal features all the late night foods that a stoned snacker could possibly need, including curly fries, onion rings, two tacos, three crispy chicken strips, five churros and a small drink. If you’re the giggly type, you’ll get a kick out of the fact that the meal is available for only $4.20, celebrating, of course, the universally recognized pot holiday.
“Jack’s Munchie Meals have been successful for us because of the authenticity of how we speak to our customers. This partnership is one more way for us to connect with them,” said Jack in the Box Chief Marketing Officer Iwona Alter. “We are about welcoming all of our guests, no matter what they’re craving or why they’re craving it.”
The Merry Munchies Meal will be available for a limited time (January 18th to 25th) at Long Beach, California, locations.
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