Football’s Hottest Trend: ‘Homegating’ with AR Cornhole & Stadium Couches

You might not have tickets to the game, but everybody knows the best part is the parking lot.

By Ethan L. Johns
September 07, 2018

Image: Tostitos

There’s no denying that football tickets are expensive. And with the 2018 season kickoff this week, homebound die-hard fans are about to get the stadium experience in their own homes.

That’s because, this year, football’s biggest brands—including the official NFL sponsors Pizza Hut and Tostitos—are pushing the concept of “homegating” to consumers, in an effort to bring the parking lot party into the home.

Pizza Hut, which has replaced Papa John’s as the official pizza sponsor of the NFL, introduced the Beanbag Blitz app this week. The app uses augmented reality technology to turn your pizza into a cornhole board. Players can compete with friends then snag a hot slice while waiting for their favorite team to hike the pigskin.

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Pizza Hut customers can also sign up with the brand’s Hut Rewards app to access deals and enter to win prizes—from Bose speakers to televisions to tickets to 2019’s Super Bowl LIII.

Tostitos—the NFL’s “official chip and dip sponsor”—has taken a slightly more analog approach to “homegating” by designing a two-tier “stadium sofa” that superfans can enter to win by tweeting #TostitosHomegate and #entry before September 10th.

The stadium sofa features charging stations, a refrigerated drawer for your favorite brews, holders for your tablet (so you can monitor your fantasy football), customizable LED lighting, chip and dip bowls, cupholders and a pull-out trash can.

Didn’t manage to win your own double-decker couch or a brand-new television? That’s ok; with Genius Kitchen’s Game Day Planner, you can find all the cheesy, dippable, stick-to-your-ribs food you could possibly eat while watching your team play.


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About Ethan L. Johns

Ethan is the Food News Writer at Genius Kitchen. An expert on the Parisian bistrot, he likes bitters and salted butters, and is no fan of dessert unless it's made with fruit. His hobbies include reading up on the history of borscht and attempting to roll perfect couscous by hand. Twits & Instagram @EthanLJohns